West End Business Improvement District Tightens Security

Offices and licenced premises belonging to a Business Improvement District (BID) in central London are starting the New Year with heightened security in place after being offered property marking kits and innovative clips to prevent handbag theft.

The Fitzrovia Partnership is based near London’s West End and brings together local businesses, community groups and residents to maintain the vibrant atmosphere of Fitzrovia and offer a safer, cleaner and more accessible district.
An eclectic mix of hotels, pubs and restaurants including the Charlotte Street Hotel and Japanese restaurant Roka as well as furnishing store Heal’s and world-renowned ad agency Saatchi & Saatchi all operate in Fitzrovia. Several embassies are also based in the area.

The partnership’s Ambassador team patrol the streets of Fitzrovia six days a week and are focusing on a major clampdown on crime reduction.
As part of this initiative, licensed premises in the area are being offered The Chelsea Clip, which has a proven track record of preventing opportunist bag theft from public places.

Produced by Selectamark, the Clip is an injection-moulded nylon hook from which a bag, rucksack or camera case can be suspended by its own strap. Two hands are needed to remove an item from the Clip, making 'handbag snatching' virtually impossible. It can be easily fitted to tables, walls, bars or behind lavatory doors.

Also on offer to members are 500 SelectaDNA property marking kits to mark valuable office equipment. Lee Lyons, Business Improvement District Manager at The Fitzrovia Partnership said: “We have secured SelectaDNA property marking kits for commercial and residential properties and Chelsea Clips for licensed premises that are available to our members for free.”
He added: “We would encourage all our members to take part in this initiative to make their property and equipment more secure.”

For further press information and images contact:
Angela Singleton, Press Officer for Selectamark.
Mobile: 07905 623 819. Email: angela.singleton@selectamark.co.uk